»Social Networking Stats and Trends From Around the World
01/27/12 04:03 from Get Elastic Ecommerce Blog
Kicking off our new weekly feature Infographic Friday are our friends at Invesp Consulting , who have compiled some interesting stats and trends on social networking from around the globe. Why does this matter to ecommerce? We have become a social networking culture, and this behavior is permeating every area of our lives. Even solo activities like using search engines is..
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»4 Reasons Why Entitlements Are The Future of Digital Content
01/26/12 04:30 from Get Elastic Ecommerce Blog
Not long ago, owning content meant holding a physical item – either you had a disc in hand, or you didn't. Distribution and storage may have changed dramatically with digital formats, but ownership was still mostly defined by the files you had on your local device. Remember how iTunes reminded you to back up often or risk losing everything? The entitlement or right to con..
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»Are Your CPCs Out Of Control? 5 Ways To Rein Them In
01/25/12 04:03 from Get Elastic Ecommerce Blog
It's easy to spend too much money on pay-per-click. The infographic below breaks down Google's top spenders in Google Adwords, but also highlights how CPCs (cost per click) vary across industries. While some of these click prices are not surprising, like for health insurance or wireless Internet deals (high ticket value and/or recurring revenue), others like ‘zumba ..
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»How Bounce Rate Optimization Can Improve Your Search Rankings
01/23/12 04:03 from Get Elastic Ecommerce Blog
Straight from Google's Quality Guidelines comes the mantra for the white-hat SEO community: “Build your site for users, not search engines.” And Google means it. The search giant disclosed its latest algorithm update includes page layout as a ranking factor, with a focus on how much above-the-fold real estate is dedicated to visible content vs. advertising or ..
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»How Facebook’s New Open Graph Features Impact fCommerce
01/19/12 23:48 from Get Elastic Ecommerce Blog
Facebook announced yesterday regarding its developer platform — namely, new features in its Open Graph are now available to all application developers. The new features were no secret , but we can now see them in action from 60 partner applications involved in the Open Graph Beta including Netflix, Hulu, Zynga, Spotify, Washington Post and Kobo. So what's the big de..
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»Make A Difference With Your Products
01/19/12 04:58 from Ecommerce Shopping Cart Blog by InstanteStore
If sales have been a bit flat for you, perhaps you need to re-think your marketing strategy or do something innovative with your products to make some waves . My previous blog about SELLING CREATIVELY showcased 2 different companies putting into action different marketing strategies to boost their sales. What was similar was the fact that both companies utilized social me..
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